GlaxoSmithKline plc (GSK) is a British multinational pharmaceutical company headquartered in Brentford, London.
Established in 2000, by a merger of Glaxo Wellcome and SmithKline Beecham, GSK was the world's sixth largest pharmaceutical company according to Forbes as of 2019
The aim: To create an all in one POSM guideline for the army of the sales representatives.
The goal: 3D modeling all types shopping areas with its product packaging including all the category competitiors
